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Presidential Campaigning in the Internet Age (Oxford ~ In the fully revised second edition, Presidential Campaigning in the Internet Age examines election cycles from 1996, when the World Wide Web was first used for presidential campaigning, through 2016 when campaigns had the full power of advertising on social media sites. As the book charts changes in internet communication technologies, it .
Presidential Campaigning in the Internet Age (Oxford ~ Presidential Campaigning in the Internet Age (Oxford Studies in Digital Politics) - Kindle edition by Stromer-Galley, Jennifer. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Presidential Campaigning in the Internet Age (Oxford Studies in Digital Politics).
Presidential Campaigning in the Internet Age (Oxford ~ As the plugged-in presidential campaign has arguably reached maturity, Presidential Campaigning in the Internet Age challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past five presidential election cycles, Stromer-Galley reveals how, for all their vaunted inclusivity and .
Presidential Campaigning in the Internet Age - Oxford ~ Presidential candidates and their campaigns in the United States are fully invested in the use of social media. Yet, since 1996 presidential campaigns have been experimenting with ways to use digital communication technologies on the Internet to their advantage. This book tells the stories of the practices of campaigning online between 1996 and 2016, looking at winners and also-rans.
(PDF) Presidential Campaigning in the Internet Age ~ Presidential Campaigning in the Internet Age. . many studies of the Internet, these works raise many important questions regarding the . Washington, D.C.: Institute for Politics, Democracy and .
Presidential Campaigning in the Internet Age - Paperback ~ Presidential Campaigning in the Internet Age Jennifer Stromer-Galley Oxford Studies in Digital Politics. Draws on data from the past five presidential campaigns, including interviews with staff; Argues against prevailing notions that Digital Communication Technologies (DCTs) have a democratizing effect on campaigns
Presidential Campaigning in the Internet Age - Hardcover ~ Presidential Campaigning in the Internet Age. Second Edition. Jennifer Stromer-Galley Oxford Studies in Digital Politics. Fully revised and updated second edition that includes coverage on the 2016 U.S. presidential campaign; Draws on data from the past six presidential campaigns, including interviews with staff
Presidential Campaigning in the Internet Age - Oxford ~ With Barack Obama’s electoral victories, scholars and political watchers have marveled at the ways campaigns are using digital communication technologies (DCTs) in their strategy toolkit in the United States. Yet since 1996 presidential campaigns have been experimenting with ways to use DCTs to their advantage. This book tells the stories of the practices of campaigning with DCTs between .
Oxford Studies in Digital Politics - Oxford University Press ~ Digital communication technologies are central to political, social, economic, and cultural life. This book series brings together scholars with an interest in understanding the information and communication environments which shape -- and are shaped by -- politics and policy-making.
OII / Digital Politics and Government — Oxford Internet ~ Helen Margetts is Professor of Society and the Internet, a political scientist specialising in digital government and politics. She was Director of the OII from 2011-18. She is a Professorial Fellow of Mansfield College.
Presidential campaigning in the Internet age in ~ Contributing to the field a much-needed historical understanding of the shifting communication practices of presidential campaigns, Presidential Campaigning in the Internet Age examines election cycles from 1996, when the World Wide Web was first used for presidential campaigning, through 2012, when practices were being tuned to perfection .
Jennifer Stromer-Galley - iSchool / Syracuse University ~ Her book, Presidential Campaigning in the Internet Age (Oxford University Press). provides a history of U.S. presidential campaigns since 1996 and the ways they have adapted to digital media, advancing a theory of controlled interactivity to explain the ways campaigns resist the full interactive affordances of the internet to manage supporters .
Presidential campaigning in the Internet age (eBook, 2014 ~ Presidential campaigning in the Internet age. [Jennifer Stromer-Galley] -- As the plugged-in presidential campaign has arguably reached maturity, this book challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). . # Oxford studies in digital politics.\/span>\n \n schema: .
Routledge Handbook of Internet Politics - Google Books ~ The politics of the internet has entered the social science mainstream. From debates about its impact on parties and election campaigns following momentous presidential contests in the United States, to concerns over international security, privacy and surveillance in the post-9/11, post-7/7 environment; from the rise of blogging as a threat to the traditional model of journalism, to .
New Media and Political Campaigns - Oxford Handbooks ~ New media have been playing an increasingly central role in American elections since they first appeared in 1992. While television remains the main source of election information for a majority of voters, digital communication platforms have become prominent. New media have triggered changes in the campaign strategies of political parties, candidates, and political organizations; reshaped .
Social Media in Politics - Case Studies on the Political ~ Examples that explore the use of social media in electoral campaigns include, for instance, studies on the use of Face book in the 2012 US presidential campaign and in the 2011 Turkish general elections. The final section of the book debates the usage of Twitter and other Web 2.0 tools in mobilizing people for riots and revolutions, presenting .
: Customer reviews: Presidential Campaigning in ~ This book provides a complete overview on the use of internet by US political campaigns, from 1996 to 2012. Stromer-Galley analyzes the shifting nature of campaigns and how they adapted to the changes of the web over the years, with a critical position towards the possibility of campaigns to be more open to citizen participation.
Presidential Campaigning and Social Media - Paperback ~ Reviews "Hendricks and Schill provide the most comprehensive collection on the use of social media in the 2012 presidential campaign. This impressive volume provides insight into the growing importance, role, and scope of social media in contemporary political campaigns."--Robert Denton, Virginia Tech "Presidential Campaigning and Social Media is a good, thorough examination of the uses and .
Digital Media, Power, and Democracy in Parties and ~ The role of digital media practices in reshaping political parties and election campaigns is driven by a tension between control and interactivity, but the overall outcome for the party organizational form is highly uncertain.
Taking Our Country Back: The Crafting of Networked ~ Taking Our Country Back presents the previously untold history of the uptake of new media in Democratic electoral campaigning over the last decade. Drawing on interviews with more than sixty political staffers, fieldwork during the 2008 primaries and general election, and archival research, Daniel Kreiss shows how a group of young, technically-skilled Internet staffers came together on the .
Presidential Campaigning in the Internet Age by Jennifer ~ As the plugged-in presidential campaign has arguably reached maturity, Presidential Campaigning in the Internet Age challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past five presidential election cycles, Stromer-Galley reveals how, for all their vaunted in
Four Functions of Digital Tools in Election Campaigns: The ~ This article presents a case study of the use of digital tools by campaign organizations in Germany’s 2013 federal election. Based on observations and in-depth interviews with key personnel in the campaigns of six of the parties running for Parliament, I examine whether German campaigns’ use of digital tools follows the usage practices that have been identified in studies of campaigns in .
10 Ways the Internet Changed Political Campaigning • CallHub ~ Taking a major part of the campaign process online has had a transformative effect on campaigns allowing them to significantly increase their effectiveness and improve conversion rates. The 2016 U.S presidential election saw the Trump campaign spend 50% of its budget on digital, a number that is still mostly inconceivable to many campaigns.
Content and Effect of Political Advertising in U.S ~ For example, campaigns can bid on the opportunity to display content to viewers in a particular location, using the Internet for a particular purpose (e.g., a search engine query for a candidate’s name), and/or meeting particular demographic traits (e.g., all web users under a certain age threshold).
Twitter as arena for the authentic outsider: exploring the ~ Likewise, social media has provided a platform for debating and critiquing the mainstream media by the campaigns and their networks. This article discusses the Twitter strategies of the democratic candidate Hillary Clinton and republican candidate Donald Trump during their US 2016 presidential election campaigns.