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Media Management Routledge Communication Series
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Media Management (Routledge Communication Series ~ Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities.Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven .
Routledge Communication Series - Book Series - Routledge ~ Routledge & CRC Press Series: The Routledge Communication Series covers the breadth of the communication discipline, from interpersonal communication to public relations, offering textbooks,
Media Management: A Casebook Approach - Routledge & CRC Press ~ Book Description. Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities.Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and .
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Media Management - Google Books ~ Media Management: A Casebook Approach provides a detailed look at each of the major areas of responsibility that fall to the managers of media organizations, such as leadership, motivation, planning, marketing, and strategic management. Retaining its core content and case study approach, this third edition draws upon the latest organizational and management research to guide students in the .
Routledge Handbook of Sport and New Media / Andrew C ~ The Internet has made virtually everything available for sports media consumption; it has also made understanding sports media substantially more complex. The Routledge Handbook of Sport and New Media is the most comprehensive and in-depth study of the impact of new media in sport ever to be published.
(PDF) Managerial Communication - ResearchGate ~ Download full-text PDF . Focusing on theory and application that will help managers and future managers understand the practices of management communication, this book combines ideas from .
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The Media Handbook Routledge Communication Series: ~ The Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical changes in how advertising in various media is planned, bought, and sold by today’s industry professionals.
9780805861976: Media Management: A Casebook Approach ~ AbeBooks: Media Management: A Casebook Approach (Routledge Communication Series) (9780805861976) by Sylvie, George; Wicks LeBlanc, Jan; Hollifield, C. Ann; Lacy, Stephen; Sohn Broadrick, Ardyth and a great selection of similar New, Used and Collectible Books available now at great prices.
Buy The Media Economy (Media Management and Economics ~ Unlike many books on media management or economics, this one will stay current and at your fingertips for a long time. -Dr. Angela M. Powers, Professor, A.Q. Miller School of Journalism and Mass Communications, Kansas State University, USA. As a Media Industry researcher this is a must read.
Media Management : a Casebook Approach. (eBook, 2015 ~ Series: Routledge communication series. Edition/Format: eBook: Document : English : 5th edView all editions and formats: Rating: (not yet rated) 0 with reviews - Be the first. Subjects: Mass media -- Management -- Case studies. More like this: Similar Items
An Introduction to Political Communication ~ Brian McNairis Professor of Journalism, Media and Communication at Queensland University of Technology, Brisbane, Australia. He has authored many books and articles on political media, including News and Journalism in the UK(fifth edition, 2009), Mediated Access(2003), Journalism and Democracy (2000) and The Sociology of Journalism (1998).
A Handbook of Media and ~ 1.5 The levels of communication 9 1.6 A model of media, communication and culture 10 1.7 An anatomy of media and communication research 11 2.1 A brief chronology of human communication 18 2.2 The hermeneutic circle 21 2.3 The process of semiosis 24 2.4 Two levels of signification 26 2.5 Four models of meaning 30
Media Management: A Casebook Approach / Edition 5 by C ~ Editorial Reviews. As the media industries have undergone drastic transformation, the authors of Media Management: A Casebook Approach have created a timely and appropriate response. The 5 th edition book teaches students how to manage legacy media organizations, how to cope with change, and how to start their own media organizations. It is a valuable addition to the tools available for .
Transmedia storytelling - Wikipedia ~ Transmedia storytelling (also known as transmedia narrative or multiplatform storytelling) is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies.. The study of transmedia storytelling—a concept introduced by Henry Jenkins, author of the seminal book Convergence Culture—is an emerging subject.